How can you have that much resources to create something so impoverished?
Google merchant exists since 2010 and is still a piece of garbage.
The interface is anything but welcoming and when you encounter a problem – and you will – you won’t get any specific explanation about what causing it or how to correct it.
The procedure for asking an explanation is deliberately difficult. Google will force you to spend 10 minutes filling out information you’ve already given to them in order to “maybe” respond and explain their decisions.
Google will steal your time
If you want to make your products appear the search results, Google Merchant Center will insult you in numerous ways.
They will affirm you that your shop is refused because it looked like a scam. But they will not dare explain you why.
Apparently creating a Google Merchant Shop is reserved to an elite aware of the lunatic rules of google.
Excluding small vendors in the name of security
According to Gemini (Google AI), google treats business owners like dogs because “they don’t want scammers to use google merchant center”.
For a multi-billion dollar company, I think we have the right to have much higher expectations in terms of security than using backwards methods that punishes and wastes a lot of time for many honest sellers.
Scammers who work in networks and communicate with each other already knows the flaws of the mess that is Google Merchant Center.
I’ve already seen numerous scamming fake sales websites appear in Google search results.
The results is that the small seller who works alone is penalized against companies that have the means to pay an agency or networks of scammers who know how to circumvent the rules.
The correct words to define Google Merchant Center security procedures are not safe or fair but lazy, excluding and soviet bureaucracy.
Why Google act like that: avidity more than security
If you are a business owner that tries to set up you’re Google Merchant Center shop on your own, that means one thing: you don’t have money.
You don’t have money to pay someone to do it for you and you’ll certainly won’t have more to pay ads.
And making money from advertising is Google’s reason for being.
So even if they are making billions and could certainly put – just a little bit – more resources to make Google Merchant Center more welcoming, they won’t.
Google is not protecting its users here, but acting against them by making invisible hardworking bootstrappers or small entrepreneurs with limit marketing budget.
Small e-commerce businesses are ostracized online
What happened here is very characteristic of how small e-commerce businesses are treated while trying to get traction online.
When they’re not a cash cow ought to get extorted 20 to 30% of their revenue by a marketplace, Google simply block their entrance and tell them to get lost.
Bootstrappers are excluded from the market by Google
If you haven’t inherited anything, if you don’t know a banker, if you don’t have any money, if you don’t want to earn money as an employee for 20 years just for a “chance” to start your own business, you’re doomed.
It is the violent truth about economy. Those companies aspires a huge part of the value and excludes the ones that don’t make them instantly richer.
They are taxing everyone on earth but doesn’t feel any responsibility with helping bootstrappers, perfectly capable of giving a better service, succeed if given a little traction.
Same thing for SEO
We are talking about e-commerce, but SEO on Google works exactly on the same deceitful principle.
Same logic applies: the honest guy with his blog won’t spend money in ads, the SEO agency will.
The honest guy that brought you the most useful information you’re searching will be send page 4. The website that sells garbage and pays a SEO agency will go first.
Even if they won’t say it openly, Google is very happy to see that SEO agencies beat their so-called “objective” algorithm.
Google even give them a beautiful badge to display after these agencies has paid a certain amount of money to them.
Inequalities are holding us back
There are some clever people who will tell me that it is possible to succeed starting from nothing.
I’ll answer them that a very few exceptions do not make the rule.
It doesn’t have to be that violent and difficult for a bootstrapper to succeed.
This unfair barrier has no more moral justification than economic justification.
This system rewards greedy and immoral companies whose only merit is having capital rather than those who want to create, work, and make things happen.
At the end, it kills innovation,decreases your quality of life and causes social unrest.
Don’t fall for the narrative that people are rich and successful because they deserve it.
In the world built by Google and its ilk, this statement is false and deceptive.
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